Guy J K WhiteApr 19, 20214 minHow can gender affect your direct mail response rates? So much is made of the importance of the name of companies and products. We agonize over what it means, what symbolism it evokes and how...
Guy J K WhiteNov 9, 20202 min“Purpose” is fun, but it doesn’t often help get a response or sell anything. Have you ever looked in the mirror of a morning and thought “Who is that”? Have you ever thought: “I’m looking so much older than I...
Guy J K WhiteOct 14, 20205 minLove Actually and Shades of “No”. You will get a higher positive response rate & you can tailor your future communications to others.
Guy J K WhiteOct 8, 20205 minLong Copy Sells: Why You Should Include The Kitchen SinkBrand folks will often try to focus on one product or brand benefit or differentiator in their communications. Response marketing folks...