Blog | WhiteStripe

How can gender affect your direct mail response rates?

So much is made of the importance of the name of companies and products. We agonize over what it means, what symbolism it evokes and how...

Apr 19, 20214 min read

Have you ever looked in the mirror of a morning and thought “Who is that”? Have you ever thought: “I’m looking so much older than I...

Nov 9, 20202 min read

You will get a higher positive response rate & you can tailor your future communications to others.

Oct 14, 20205 min read

Brand folks will often try to focus on one product or brand benefit or differentiator in their communications. Response marketing folks...

Oct 8, 20205 min read