Blog | WhiteStripe

How can gender affect your direct mail response rates?

So much is made of the importance of the name of companies and products. We agonize over what it means, what symbolism it evokes and how...

“Purpose” is fun, but it doesn’t often help get a response or sell anything.

Have you ever looked in the mirror of a morning and thought “Who is that”? Have you ever thought: “I’m looking so much older than I...

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Love Actually and Shades of “No”.

You will get a higher positive response rate & you can tailor your future communications to others.

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Long Copy Sells: Why You Should Include The Kitchen Sink

Brand folks will often try to focus on one product or brand benefit or differentiator in their communications. Response marketing folks...

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Different Strokes: If You Increase Frequency You May Need To Vary Up Your Messaging.

Once upon a time the single control was the very foundation of response marketing. Today it’s important, but some fundamental things have...

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Your Call to Action May Require More Counselling.

One of the very first jobs I had was in a telesales company in central London. It was a terrible job. I hated it. Every day we would cold...

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The Importance of Seasonality and the Myths That Surround It.

Collectively we marketers circulate many stories about the seasonality of our businesses. Some are probably genuine and some are likely...

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